Thank you so much for choosing to work with Wren Design! Take your time to answer the following questions to the best of your ability. Any that don’t apply to you, feel free to leave blank or fill in “N/A.” We’ll be in touch soon!

1) What is the name of your brand?

There is so much in a name - how did you name your brand and what does it mean to you?

2) What is your brand's story?

How did you start off and how did you get to where you are now?

3) Who is your ideal customer?

When you think about growing your business, who are the ideal types of people who you want to work with?

4) What is your unique selling point?

What does your brand have like no other? What sets you apart?

5) What is your brand’s purpose?

Why does your brand exist beyond making a profit? What is the meaningful impact that your brand seeks to have on customers, society, or the world?

6) What are three words that describe your brand?

When you think of your brand, what words come to mind? Some examples could be - innovative, bold, luxurious, relatable, trustworthy, or rebellious.

7) What do you like about your current brand identity?

If you have an existing brand or logo, what are things about it that represent you well? Anything you enjoy visually?

8) What do you dislike about your current brand identity?

If you have an existing brand or logo, what are things about it that don't feel like you? What about it does not accurately represent who you are or what you do as a business?

9) What brands or logos have you seen that inspire you?

Are there any brands you've seen, in your industry or not, that stand out to you? What do you like about them?

10) Do you have any ideas you'd like to see be a part of your brand?

Are there any fonts, styles, colors, visual elements, or anything of that nature you have in mind?

11) What is your brand's voice?

What's the tone of your brand as you communicate with customers & potential clients? Bubbly? Competent? Quirky?Assertive? How do you want your brand to come across?

12) What problem does your brand solve?

Every successful brand addresses a specific problem or need of its customers. Clearly identifying this not only helps to shape your brand and identity - it ensures your business remains relevant and valuable.

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